Seed to Cigarette? How Tobacco Companies Use “Cause Marketing” to Increase Sales

Tobacco companies, including Grizzly, Marlboro and American Spirit, frequently promote their efforts to support charitable initiatives. Recently, this has become common in marketing across all industries. Corporate charity is increasingly celebrated as a happy solution to multi-dimensional problems. Consumers purchase ordinary goods, but also can feel proud of themselves, knowing an amount of the price… Continue reading Seed to Cigarette? How Tobacco Companies Use “Cause Marketing” to Increase Sales

FDA investigating JUUL e-cigarette for targeting youth

JUUL, the company that makes the wildly popular e-cigarette with the same name, is under investigation by the Food and Drug Administration (FDA) and the Massachusetts Attorney General for targeting youth. JUUL launched in 2015, and the $16 billion company now controls more than 70 percent of the e-cigarette market share. The brand is very… Continue reading FDA investigating JUUL e-cigarette for targeting youth

E-cigarette brand blu hosts Super Bowl party

The electronic cigarette brand blu was one of the sponsors of a  Maxim Super Bowl party in Minneapolis in January. The brand planned to use the event to promote its new line of electronic cigarettes called “myblu.” A call for models went out on Facebook. The post offered to pay $350 to “…attractive, fit ladies… Continue reading E-cigarette brand blu hosts Super Bowl party

Minnesota Youth Tobacco Survey indicates increase in youth tobacco use for first time in 17 years

The first Minnesota Youth Tobacco Survey (MYTS) was conducted in 2000, and additional rounds of data were collected every two to three years after. The most recent MYTS revealed an increase in youth tobacco use for the first time since the survey began. In 2017, 26.4% percent of high school students reported use of any… Continue reading Minnesota Youth Tobacco Survey indicates increase in youth tobacco use for first time in 17 years

JUUL electronic cigarette brand popular with youth, dominates market, easy to conceal

There is a lot of buzz about the JUUL, an electronic cigarette that is popular with young people. The JUUL is manufactured by JUUL Labs, a company that spun off from Silicon Valley company Pax Labs in 2017. With 55% percent market share, JUUL is now the most popular electronic cigarette on the market. The… Continue reading JUUL electronic cigarette brand popular with youth, dominates market, easy to conceal

Al Capone Cigarillos market to Hip-Hop community

Al Capone Cigarillos are a brand of cigars manufactured and distributed by the Intercontinental Cigar Corporation. Al Capone cigarillos are described as “hand-rolled in Honduras” and “dipped in cognac”. These cigarillos come in flavors that include rum, cognac, Jamaican Blaze and sweet slims. The company relies mostly on online marketing. For example, Al Capone Cigars… Continue reading Al Capone Cigarillos market to Hip-Hop community

Marlboro Black helps Altria gain market share

  It has been five years since Altria released Marlboro Black—a cheaper offshoot of the number one U.S. cigarette brand. Marlboro Black is a “bolder” tasting cigarette that is targeted at millennials. The brand’s marketing efforts are designed to modernize Marlboro’s masculine image. The “Marlboro Man” cowboy hit the scene in the 1950s. The cowboy… Continue reading Marlboro Black helps Altria gain market share