Thanksgiving messaging from the tobacco industry

For Thanksgiving, General Snus ran a series on their Facebook page promoting snus as a holiday-friendly family bonding tool. Each post featured a different holiday activity. One post included a debate about whether stopping for snus on the way to Thanksgiving dinner would be worthwhile if it required a detour in another direction. They invited… Continue reading Thanksgiving messaging from the tobacco industry

Mobile coupons: A new way to get cheap tobacco products

Ten different tobacco companies including Marlboro, Skoal, Camel, Newport and Winston now offer mobile coupons that can be redeemed in most places their products are sold. Mobile coupons are marketed as a paperless alternative to direct mail coupons and are more efficient and convenient for the retailers and consumers. Mobile coupons also offer customers more… Continue reading Mobile coupons: A new way to get cheap tobacco products

FDA plans to remove menthol cigarettes from the market

In November, FDA Commissioner Scott Gottlieb, M.D., announced that the agency is planning to remove menthol cigarettes from the marketplace. Public health advocates and tobacco control organizations across the country celebrated the announcement because menthol makes tobacco easier to start and harder to quit. However, this FDA action is likely to take years and will… Continue reading FDA plans to remove menthol cigarettes from the market

Seed to Cigarette? How Tobacco Companies Use “Cause Marketing” to Increase Sales

Tobacco companies, including Grizzly, Marlboro and American Spirit, frequently promote their efforts to support charitable initiatives. Recently, this has become common in marketing across all industries. Corporate charity is increasingly celebrated as a happy solution to multi-dimensional problems. Consumers purchase ordinary goods, but also can feel proud of themselves, knowing an amount of the price… Continue reading Seed to Cigarette? How Tobacco Companies Use “Cause Marketing” to Increase Sales

FDA investigating JUUL e-cigarette for targeting youth

JUUL, the company that makes the wildly popular e-cigarette with the same name, is under investigation by the Food and Drug Administration (FDA) and the Massachusetts Attorney General for targeting youth. JUUL launched in 2015, and the $16 billion company now controls more than 70 percent of the e-cigarette market share. The brand is very… Continue reading FDA investigating JUUL e-cigarette for targeting youth

Marlboro Black helps Altria gain market share

  It has been five years since Altria released Marlboro Black—a cheaper offshoot of the number one U.S. cigarette brand. Marlboro Black is a “bolder” tasting cigarette that is targeted at millennials. The brand’s marketing efforts are designed to modernize Marlboro’s masculine image. The “Marlboro Man” cowboy hit the scene in the 1950s. The cowboy… Continue reading Marlboro Black helps Altria gain market share