Marlboro Black helps Altria gain market share

  It has been five years since Altria released Marlboro Black—a cheaper offshoot of the number one U.S. cigarette brand. Marlboro Black is a “bolder” tasting cigarette that is targeted at millennials. The brand’s marketing efforts are designed to modernize Marlboro’s masculine image. The “Marlboro Man” cowboy hit the scene in the 1950s. The cowboy… Continue reading Marlboro Black helps Altria gain market share

Direct Mailing Project Update: July 2015

The Association for Nonsmokers-Minnesota (ANSR) conducts research on tobacco industry web and mail marketing with funding from ClearWay MinnesotaSM.  The project began in 2010.  Today, the ANSR archive contains thousands of examples of marketing.  The tobacco industry uses these types of marketing to build relationships with consumers. Tobacco companies frequently send free giveaways to consumers… Continue reading Direct Mailing Project Update: July 2015

Direct Mailing Project Updates

The Association for Nonsmokers-Minnesota (ANSR) conducts research on tobacco industry web and mail marketing with funding from ClearWay MinnesotaSM.  The project began in 2010.  Today, the ANSR archive contains thousands of examples of these types of marketing.  The tobacco industry uses these types of marketing to build relationships with consumers.  By building relationships, tobacco companies… Continue reading Direct Mailing Project Updates