Copenhagen Smokeless Tobacco will celebrate their 200th anniversary in 2022 and is heavily promoting this anniversary—four years early. As part of their promotion, they sent out free wooden coasters to their email subscribers. The coasters are engraved with images of plants, presumably the tobacco plant in different stages of its life cycle.
Tobacco companies, including Grizzly, Marlboro and American Spirit, frequently promote their efforts to support charitable initiatives. Recently, this has become common in marketing across all industries. Corporate charity is increasingly celebrated as a happy solution to multi-dimensional problems. Consumers purchase ordinary goods, but also can feel proud of themselves, knowing an amount of the price… Continue reading Seed to Cigarette? How Tobacco Companies Use “Cause Marketing” to Increase Sales
It has been five years since Altria released Marlboro Black—a cheaper offshoot of the number one U.S. cigarette brand. Marlboro Black is a “bolder” tasting cigarette that is targeted at millennials. The brand’s marketing efforts are designed to modernize Marlboro’s masculine image. The “Marlboro Man” cowboy hit the scene in the 1950s. The cowboy… Continue reading Marlboro Black helps Altria gain market share
The Association for Nonsmokers-Minnesota (ANSR) conducts research on tobacco industry web and mail marketing with funding from ClearWay MinnesotaSM. The project began in 2010. Today, the ANSR archive contains thousands of examples of marketing. The tobacco industry uses these types of marketing to build relationships with consumers. Tobacco companies frequently send free giveaways to consumers… Continue reading Direct Mailing Project Update: July 2015
The Association for Nonsmokers-Minnesota (ANSR) conducts research on tobacco industry web and mail marketing with funding from ClearWay MinnesotaSM. The project began in 2010. Today, the ANSR archive contains thousands of examples of these types of marketing. The tobacco industry uses these types of marketing to build relationships with consumers. By building relationships, tobacco companies… Continue reading Direct Mailing Project Updates