For Thanksgiving, General Snus ran a series on their Facebook page promoting snus as a holiday-friendly family bonding tool. Each post featured a different holiday activity. One post included a debate about whether stopping for snus on the way to Thanksgiving dinner would be worthwhile if it required a detour in another direction. They invited… Continue reading Thanksgiving messaging from the tobacco industry
Ten different tobacco companies including Marlboro, Skoal, Camel, Newport and Winston now offer mobile coupons that can be redeemed in most places their products are sold. Mobile coupons are marketed as a paperless alternative to direct mail coupons and are more efficient and convenient for the retailers and consumers. Mobile coupons also offer customers more… Continue reading Mobile coupons: A new way to get cheap tobacco products
Tobacco companies, including Grizzly, Marlboro and American Spirit, frequently promote their efforts to support charitable initiatives. Recently, this has become common in marketing across all industries. Corporate charity is increasingly celebrated as a happy solution to multi-dimensional problems. Consumers purchase ordinary goods, but also can feel proud of themselves, knowing an amount of the price… Continue reading Seed to Cigarette? How Tobacco Companies Use “Cause Marketing” to Increase Sales
Al Capone Cigarillos are a brand of cigars manufactured and distributed by the Intercontinental Cigar Corporation. Al Capone cigarillos are described as “hand-rolled in Honduras” and “dipped in cognac”. These cigarillos come in flavors that include rum, cognac, Jamaican Blaze and sweet slims. The company relies mostly on online marketing. For example, Al Capone Cigars… Continue reading Al Capone Cigarillos market to Hip-Hop community
It has been five years since Altria released Marlboro Black—a cheaper offshoot of the number one U.S. cigarette brand. Marlboro Black is a “bolder” tasting cigarette that is targeted at millennials. The brand’s marketing efforts are designed to modernize Marlboro’s masculine image. The “Marlboro Man” cowboy hit the scene in the 1950s. The cowboy… Continue reading Marlboro Black helps Altria gain market share
A new and unusual brand of cigarettes is being marketed in Minnesota. RED SUN cigarettes are promoted as “The BOLDEST, most UNAPOLOGETIC, and HIGHEST NICOTINE cigarettes in America!” in local publications like City Pages. RED SUN cigarettes are manufactured by a company called 22nd Century which has a mission to: “reduce the harm caused by… Continue reading New “High Nicotine” Cigarette Hits Minnesota Market
Minnesota’s tobacco tax went up by 10 cents and the sales taxes on cigarettes went up by two cents on Jan. 1, 2016. In 2013, the legislature increased the cigarette tax by $1.60, and set in place an automatic inflator that increases the tobacco tax every year in line with inflation. At $3 (plus $0.54 in sales tax), Minnesota now has the seventh-highest cigarette tax. Each pack also has a $1.01 federal tax per pack.