American Spirit sent out birthday gifts to their mail subscribers this year. Packaged along with a birthday card was a grow-your-own basil kit, complete with planting and watering instructions.
This spring, General Snus promoted the Appalachian Trail. They sent out a 10-page “trail guide” that described several highlights along the trail including Clingman’s Dome in Tennessee, and Mount Katahadin in Maine. The last page of the book showed a map of the entire trail and, of course, included $5 worth of General Snus coupons.
Project WATCH 