For Thanksgiving, General Snus ran a series on their Facebook page promoting snus as a holiday-friendly family bonding tool. Each post featured a different holiday activity. One post included a debate about whether stopping for snus on the way to Thanksgiving dinner would be worthwhile if it required a detour in another direction. They invited… Continue reading Thanksgiving messaging from the tobacco industry
Ten different tobacco companies including Marlboro, Skoal, Camel, Newport and Winston now offer mobile coupons that can be redeemed in most places their products are sold. Mobile coupons are marketed as a paperless alternative to direct mail coupons and are more efficient and convenient for the retailers and consumers. Mobile coupons also offer customers more… Continue reading Mobile coupons: A new way to get cheap tobacco products
Copenhagen Smokeless Tobacco will celebrate their 200th anniversary in 2022 and is heavily promoting this anniversary—four years early. As part of their promotion, they sent out free wooden coasters to their email subscribers. The coasters are engraved with images of plants, presumably the tobacco plant in different stages of its life cycle.
In November, FDA Commissioner Scott Gottlieb, M.D., announced that the agency is planning to remove menthol cigarettes from the marketplace. Public health advocates and tobacco control organizations across the country celebrated the announcement because menthol makes tobacco easier to start and harder to quit. However, this FDA action is likely to take years and will… Continue reading FDA plans to remove menthol cigarettes from the market
Tobacco companies, including Grizzly, Marlboro and American Spirit, frequently promote their efforts to support charitable initiatives. Recently, this has become common in marketing across all industries. Corporate charity is increasingly celebrated as a happy solution to multi-dimensional problems. Consumers purchase ordinary goods, but also can feel proud of themselves, knowing an amount of the price… Continue reading Seed to Cigarette? How Tobacco Companies Use “Cause Marketing” to Increase Sales
JUUL, the company that makes the wildly popular e-cigarette with the same name, is under investigation by the Food and Drug Administration (FDA) and the Massachusetts Attorney General for targeting youth. JUUL launched in 2015, and the $16 billion company now controls more than 70 percent of the e-cigarette market share. The brand is very… Continue reading FDA investigating JUUL e-cigarette for targeting youth
The electronic cigarette brand blu was one of the sponsors of a Maxim Super Bowl party in Minneapolis in January. The brand planned to use the event to promote its new line of electronic cigarettes called “myblu.” A call for models went out on Facebook. The post offered to pay $350 to “…attractive, fit ladies… Continue reading E-cigarette brand blu hosts Super Bowl party